Monday, 11 February 2019 NEW YORK (AP) — Toys R Us fans in the U.S. should see the iconic brand re-emerge in some form by this holiday season. Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Inc., told The Associated Press he and his team are still working on the details, but they're exploring various options including freestanding stores and shops within existing stores. He says that e-commerce will play a key role. Toys R Us, buckling under competition from Amazon and several billions of dollars of debt, filed for Chapter 11 reorganization in September 2017 and then liquidated its businesses last year in the U.S. as well as several other regions including the United Kingdom.
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This story was delivered to Business Insider Intelligence "E-Commerce Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here. Multiple former Toys..