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How Willie Nelson throws a party during SXSW

bizjournals Saturday, 16 March 2019
It's hard to think of a more iconic Austin musician than Willie Nelson. It helps explain why both South by Southwest attendees and major companies flock to Nelson's annual Luck Reunion, held each spring on Nelson's ranch in Spicewood, about 30 miles west of Austin. A few thousand people attend after securing tickets through random drawings. The Luck Reunion is a one-day music festival featuring up-and-coming acts, established bands and longtime Texas musicians. It's also a chance for businesses…
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