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Kendall Jenner enters cosmetics market with oral care line

bizjournals Wednesday, 24 April 2019
Kendall Jenner has joined her famous sisters in the beauty space, launching an oral-care brand called Moon that's available online today and at Ulta stores next month. Jenner worked with Los Angeles beauty-brand incubator Beach House Group to develop the line, which includes seven items, including a teeth whitening pen formulated with a proprietary antioxidant blend as well as toothpaste, floss, mouth rinse and toothbrushes made from natural ingredients. All of Moon’s products are vegan and…
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News video: Kendall Jenner Launches Collaboration With Oral-Care Brand Moon

Kendall Jenner Launches Collaboration With Oral-Care Brand Moon 00:32

Kendall Jenner is venturing into a new business called Moon, a new oral-care brand created by Shaun Neff. Moon includes everything you need for oral hygiene, including toothpaste and flossers. According to Allure, the product is made without sulfates, parabens, triclosan and is cruelty-free and...

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