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Will Instagram clickable shopping create the next Kylie or Rihanna?

bizjournals Tuesday, 21 May 2019
Rihanna is launching a fashion brand. Billionaire makeup mogul Kylie Jenner is branching out into skincare and baby products. Jessica Alba, Drew Barrymore, Reese Witherspoon and Kate Hudson have all built successful businesses using their influence as celebrities to create a fan base for their products in the online marketplace. In the new era of retail, you don’t need a store to have success; celebrities like Jenner have built their online customer base by leveraging their social media presence,…
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