Buckle up: Universal aims to carve out a bigger market share

Universal Orlando Resort's parent company Comcast Corp. plans to invest heavily in its theme park business in an effort to grow its market share. So said Stephen Burke, senior executive vice president and chairman of NBCUniversal, on Jan. 23 during the firm's fourth-quarter earnings call. "We still don't have the share that I think we deserve, given the quality of the experience we're giving our [theme park] guests, and it's a lot of opportunity over the next five, 10, 20 years." Last year, Universal…