How Anheuser-Busch is disrupting football advertising with the XFL

The XFL has already shown its willingness to innovate on the football field. It's showing that same inclination with its advertising partners, and Anheuser-Busch InBev (NYSE: BUD) appears willing to test the league's limits. That was evident in the opening week matchup between the St. Louis BattleHawks and Dallas Renegades, when Renegades players sported a Bud Light Seltzer logo on the back of their helmets. Then, after the game, victorious BattleHawks players were seen crushing cans of the hard…