Why Varidesk says dropping the 'desk' will clarify its expanding strategy

Seven years after its launch, Varidesk is simplifying its name to address a strategic shift as well as its evolution from “more than a standing desk” company. Coppell-based Vari will continue to produce its current line of products under the Varidesk name. The company started in the office furniture industry with a sit-stand desktop converter, and has since added products that include standing mats, lighting and storage – with many more in the pipeline. Chief Marketing Officer Sean Scogin…