Global  

Gucci, Saint Laurent seek radical redo of fashion calendars

SeattlePI.com Monday, 25 May 2020
SOAVE, Italy (AP) — Gucci and Saint Laurent are two of the highest profile luxury fashion houses to announce they will leave the fashion calendar behind, with its relentless four-times-a-year rhythm, shuttling cadres of fashionistas between global capitals where they squeeze shoulder-to-shoulder around runways for 15 breathless minutes.

The coronavirus lockdown, which has hit luxury fashion houses on their bottom lines, has also given pause to rethink the pace of fashion, offering the possibility to return to less hectic, more considered periods of creativity and production — and perhaps consumption.

Gucci creative director Alessandro Michele imagines a twice yearly appointments — one in the fall and one in the spring — to present co-ed collections, getting away from the hyped-up calendar which has come to require pre-season collections before the major women’s and men’s runway shows and a one-off cruise collection, increasingly in exotic locations.

“Two appointments a year are more than enough to give time to form a creative thought, and to give more time to this system,” Michele said in a video conference Monday, expanding on an idea he launched over the weekend in a series of Instagram posts from his own lockdown diaries.

The virus-imposed shutdown — while stopping production and consumption that feed the fashion cycle — also recharged creativity among those who found new time for reflection. "It is a great gift that our planet gave us, a great gift that cannot be discarded,’’ Michele said.

Michele said he hopes that a new calendar and new rhythms would be decided within the fashion system and in cooperation with other designers.

It has been clear for the last few years that the fashion world has been suffering under the current pace: More luxury houses have been combining men’s and...
0
shares
ShareTweetSavePostSend
 

Related videos from verified sources

How Blackpink’s Jennie, Rosé, Lisa and Jisoo were chosen for Chanel, Saint Laurent, Celine and Dior [Video]

How Blackpink’s Jennie, Rosé, Lisa and Jisoo were chosen for Chanel, Saint Laurent, Celine and Dior

How Blackpink’s Jennie, Rosé, Lisa and Jisoo were chosen for Chanel, Saint Laurent, Celine and Dior Jennie, Rosé, Lisa and Jisoo capture the essence of these French fashion houses, each with their..

Credit: Wibbitz - Bang Entertainment     Duration: 01:49Published
Emma Watson Joins Board Of Kering [Video]

Emma Watson Joins Board Of Kering

Actress and activist Emma Watson has joined the board of directors at Kering. Kerin is the luxury goods group that owns Gucci, Saint Laurent, and many other brands. Watson is well-known in the..

Credit: Wochit     Duration: 00:32Published

Related news from verified sources

Gucci, Saint Laurent seek radical redo of fashion calendars

SOAVE, Italy (AP) — Gucci and Saint Laurent are two of the highest profile luxury fashion houses to announce they will leave the fashion calendar behind, with...
Seattle Times


Tweets about this