Governor signs bill to allow Florida student athletes to benefit from their name, image and likeness

Student athletes at the University of Tampa and University of South Florida can begin to profit from their likeness starting July 2021. During a press conference at the University of Miami, Gov. Ron DeSantis signed a bill that will allow student athletes to be compensated for the use of their name, image and likeness. Under the bill, athletes can be paid for any use of their likeness for marketing and advertising, but they will not receive paychecks from their college, DeSantis said. DeSantis,…