James Murdoch resigned from the board of News Corp on Friday, citing disagreements over editorial content at the company founded by his father, conservative media mogul Rupert Murdoch. Soraya Ali reports.
The traditional fabric of digital ad targeting, identity, is being ripped up thanks to major changes. What could replace it? Deprecation of third-party cookies poses a profound threat to the accepted..
Audience-based targeting is transforming TV advertising as marketers seek to reach consumers based on more robust data including their intentions to buy products and services. The shift has led Comcast..