Esports Entertainment Group expands Dignitas partnership, secures naming rights for famed CS:GO team

Esports Entertainment Group Inc (NASDAQ:GMBL) said it has expanded its partnership with Dignitas, the esports vertical of New Meta Entertainment Inc (NME), as part of which it has also secured the naming rights of Dignitas’ famed Counter Strike: Global Offensive (CS:GO) team. The company said that in addition to the integration of its online betting platform, VIE.gg, into the CS:GO naming rights and jersey, the partners will also roll out strategic digital and physical activations with the New Jersey marketplace as a core focus. READ: Esports Entertainment to acquire certain assets of FLIP Sports Limited, including its staff and all intellectual property The firm added that the partnership also paves the way for entry into the European market through association with the Dignitas CS:GO team, who hail from Scandinavia. In a statement, Esports Entertainment chief executive Grant Johnson said: “Dignitas is a true leader in the esports community. Expanding our existing partnership and placing our brand in front of the millions of engaged Dignitas fans around the world further demonstrates our commitment to growing VIE.gg into the leading wagering platform in esports globally." “The partnership’s focus on digital and physical activations in the New Jersey market is ideally timed for us as we move forward on our application for our New Jersey gaming license”, he added. The company's VP of marketing and head of esports, Magnus Leppäniemi said: “We are excited to further expand our partnership with Dignitas. As a committed long-term partner, we’re thrilled to have the opportunity to co-brand our VIE.gg platform alongside Dignitas’ legendary CS:GO team, an opportunity that can introduce our brand to millions of esports fans globally and help establish our status as a Tier 1 operator within esports betting.” Esports Entertainment Group is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. The company holds a license to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao, the Netherlands and is able to accept wagers from over 149 jurisdictions including Canada, Japan, Germany and South Africa. Contact the author at calum@proactiveinvestors.com Follow him on Twitter @Cal_Proac