Global  

ViacomCBS to rebrand CBS All Access as Paramount Plus

SeattlePI.com Tuesday, 15 September 2020 ()
NEW YORK (AP) — ViacomCBS will rebrand its CBS All Access streaming service as Paramount Plus, set to debut early next year with new, original shows.

The expanded streaming service has been in the works since February, when CEO Bob Bakish said ViacomCBS planned to add “substantial content” to CBS All Access by drawing from a number of its media platforms.

The new service will add shows from BET, Comedy Central, MTV, Nickelodeon, other Paramount Pictures and ViacomCBS brands, in addition to what CBS All Access already offers.

CBS and Viacom joined forces last August, saying they could better compete as one in the increasingly competitive streaming environment.

CBS was one of the first media companies to launch its own streaming service. Its $6-a-month service CBS All Access includes original programming such as new “Star Trek” series and a revival of “The Twilight Zone.” The service also has old and current broadcast shows.

Paramount Plus enters an increasingly crowded field. Disney last year launched its $7-a-month Disney Plus service. This year, Comcast’s NBCUniversal launched Peacock, which has a free ad-supported tier. AT&T’s WarnerMedia debuted its $15 a month HBO Max service. Traditional media companies are all trying to lure viewers away from Netflix, Amazon as more people dump the cable TV subscriptions they had relied on.

New original shows for Paramount Plus will include “The Offer," a series about the making of “The Godfather"; a new “Behind the Music" series from MTV; a spy drama called “Lioness"; a revival of BET's comedy-drama “The Game"; and a true crime series called “The Real Criminal Minds."
0
shares
ShareTweetSavePostSend
 
Video Credit: Wochit Business - Published
News video: CBS All Access Rebranded As Paramount+

CBS All Access Rebranded As Paramount+ 00:27

CBS All Access Rebranded As Paramount+

You Might Like


Related videos from verified sources

Apple's New Subscription Service Bundle, CBS All Access' Rebrand to Paramount+ & More News | THR News [Video]

Apple's New Subscription Service Bundle, CBS All Access' Rebrand to Paramount+ & More News | THR News

Apple is bundling together some of its subscription services together for a discount, a 'Godfather' series is headed to CBS All Access, which will be rebranded as Paramount+ and the first look at..

Credit: THR News     Duration: 01:48Published
ViacomCBS Rebrands CBS All Access to Paramount+, Picks Up 'Godfather' Series | THR News [Video]

ViacomCBS Rebrands CBS All Access to Paramount+, Picks Up 'Godfather' Series | THR News

ViacomCBS is turning to a 100-year-old brand to bolster its streaming business.

Credit: THR News     Duration: 01:38Published
Pops and Flops: Square, Carnival, and ViacomCBS Stock [Video]

Pops and Flops: Square, Carnival, and ViacomCBS Stock

Shares for Square are popping after the company reported a decline in cash transactions due to coronavirus — a boost for the mobile payment service. Carnival shares are flopping after the company..

Credit: Cheddar Inc.     Duration: 08:51Published

Related news from verified sources

CBS All Access to Be Renamed Paramount+ in Early 2021, Add Scripted Series on Making of ‘Godfather’

CBS All Access to Be Renamed Paramount+ in Early 2021, Add Scripted Series on Making of ‘Godfather’
CBS All Access is trading in CBS for Paramount. ViacomCBS revealed Tuesday that the rebranded streaming service will be called Paramount+ beginning early next...
The Wrap Also reported by •The Vergeengadget

ViacomCBS Seeks Streaming Supremacy With ‘Paramount+’

WebProNews ViacomCBS Seeks Streaming Supremacy With ‘Paramount+’ ViacomCBS is seeking streaming supremacy by leveraging both Paramount's content and the...
WebProNews

ViacomCBS Unveils New Paramount+ Streaming Service For 2021

ViacomCBS announced that its streaming service CBS All Access will be rebranded as Paramount+ in early 2021 and will feature some of the iconic TV shows and...
CBS 2


Tweets about this