BootayBag, an underwear subscription company featured on Shark Tank, is pacing at $10M in revenue

Ellyette Gheno was tired of her mail being so boring all the time. It was always just bills and credit card statements. The former hairdresser longed for something to arrive that was more fun, maybe even a little intimate, and, yes, she definitely wanted something sexy. Then the idea struck: an underwear delivery service. "I would love to get my underwear delivered," said Gheno, a Bay Area native who grew up in Danville. California. "It's something that makes you feel sexy and empowered." Gheno,…