The Parent Company announces appointment of Desiree Perez to its board of directors effective from May 13

TPCO Holding Corp. - The Parent Company - (NEO:GRAM.U) (OTCQX:GRAMF) has announced the appointment of Desiree Perez to its board of directors effective from May 13, 2021. A multi-industry leader and a well-known advocate for social and criminal justice reform, the company noted that Perez has developed her impressive reputation for cultural, creative and business acumen over her 20-plus year career. Perez currently serves as chief executive officer of Roc Nation, LLC, a preeminent entertainment company based in New York and Los Angeles. Roc Nation works in every aspect of modern entertainment and boasts an unrivaled client list of recording artists, producers, songwriters and advocates for social change that includes some of the world’s most recognizable names in entertainment. READ: The Parent Company partners with Omura to launch new cannabis pre-filled paper cartridges, Caliva Flowersticks "The Parent Company has positioned itself as a leader in the world’s largest cannabis market and the organization’s commitment to empowering the next generation of Black and Brown entrepreneurs in the cannabis industry is truly unparalleled,” said Perez in a statement. “I look forward to collaborating with the Board to further develop those social equity initiatives while also amplifying the Parent Company’s broader influence across the country.” Within her current position, The Parent Company pointed out trhat  Perez has played a key role in every significant deal Roc Nation has made in the past decade – from negotiating the worldwide touring deal between JAY-Z and Livenation, to expanding JAY-Z’s portfolio with the product launches of successful luxury liquor brands D’Usse cognac and Ace of Spades champagne, to securing a worldwide partnership with Universal Music Group – all while overseeing the company’s day-to-day operations. Prior to becoming chief executive officer, Perez served as Roc Nation’s chief operating officer and co-founder for more than twelve years. “We are honored to welcome Desiree to our Board at such a pivotal time in our Company's growth," said Michael Auerbach, chairman of The Parent Company. "Desiree brings a tremendous amount of business and brand-building experience to our Company, in addition to her extensive work in advancing criminal justice reform. I have had the pleasure of working with Desiree on a variety of shared initiatives and look forward to working with her in her capacity as a Director.” The Parent Company is California's leading vertically integrated cannabis company combining best-in-class operations with leading voices in popular culture and social impact. It brings together global icon and entrepreneur Shawn "JAY-Z" Carter, entertainment powerhouse ROC NATION, California's leading direct-to-consumer platform CALIVA, and leading cannabis and hemp manufacturer, LEFT COAST VENTURES, to form a cannabis industry leader for the post-prohibition era. As its chief visionary officer Shawn "JAY-Z" Carter, one of the most recognized and celebrated entrepreneurs of our time, guides The Parent Company's brand strategy in partnership with Roc Nation, the world's preeminent entertainment company with a roster of culture-making artists, athletes, and influencers. The Parent Company acts as 'Official Cannabis Partner' to Roc Nation, leveraging their vision, cultural influence, and social impact to accelerate the growth in sales and brand equity of the company’s portfolio of brands. In addition, The Parent Company works to promote social equity as a core part of its business including through a new social equity fund focused on investing in Black and other people-of-color Cannabis entrepreneurs. Contact the author at jon.hopkins@proactiveinvestors.com