Versus Systems successfully tests rewards and XEO technology with boxing champ Canelo Alvarez and Crush

Versus Systems Inc (NASDAQ:VS) (CSE:VS) (FRA:BMVB) revealed that it had just completed a beta test of its XEO engagement platform at the super middleweight title fight between Canelo Alvarez and Billy Joe Saunders at the AT&T Stadium, in Arlington, Texas, on May 8.  While partnering with Crush, the Keurig Dr. Pepper brand, Versus created a digital experience that allowed fans to play mobile games for real-world prizes before and during the match. “While some campaigns are still in progress, Versus has already seen over 60% redemption rates on a number of reward campaigns,” said the company.  Versus, which has offices in Los Angeles and Vancouver, gave away over 1,000 prizes to fans, who played predictive gaming, match games, and casual arcade games before and throughout the fight. Fans won 2-liters of Crush soda, codes from DAZN to watch the pay-per-view fight for free, and signed boxing gloves from Canelo, who won the fight by a technical knockout (TKO).  READ: Versus Systems thinks that unlike ads, earned rewards deliver higher digital advertising engagement “Some fans played Versus-enabled games for over 12 hours to win real-world rewards, with some individuals playing games like Crush-branded skee-ball over 2,000 times,” noted the company. “The Canelo fight was a great test of the XEO system. Having engaged fans interacting with Crush for 21 minutes, on average, during the fight, through games and chats - it was great,” Versus Systems CEO Matthew Pierce said in a statement. “The next steps for us are to continue to roll this into more and more live events and scale rewards and the XEO technology.” Versus is disrupting the conventional advertising landscape with an innovative choice/reward model. The company has developed a business-to-business software promotions engine that allows publishers, developers, and creators of games, apps, and other interactive media to offer prize-based matches of their games to players and consumers. Interestingly, Versus founder and CEO Matthew Pierce believes “data reveals two things very clearly: people hate ads, and people love rewards." Contact the author Uttara Choudhury at uttara@proactiveinvestors.com Follow her on Twitter: @UttaraProactive