GameSquare company GCN forges new commercial partnership with Crossovr Collective and The Drew League

GameSquare Esports Inc (CSE:GSQ) (FRA:29Q1) announced that The Drew League’s creative content agency Crossovr Collective has brought in partners GameSquare and its wholly-owned subsidiary, Gaming Community Network (GCN), to broaden The Drew’s visibility and engagement opportunities globally.  Since 1973, The Drew League has served as a pro-amateur basketball league held every summer in Los Angeles, California. It has showcased some of the sport’s greatest talent and has grown in popularity over the years with NBA basketball players regularly participating in its games.  Through the partnership, Crossovr and GCN, a digital media company focusing on the gaming and esports audience, plan to boost The Drew’s fan engagement not only through live event viewership, but also with The Drew fans on various platforms across social media. “Many may have previously engaged with the brand through the now discontinued game franchise, NBA Live, where The Drew was featured,” said the company. READ: GameSquare Esports subsidiary Code Red scores US Polo Assn contract “Partnering with GCN, and the GameSquare family of companies, is an amazing opportunity for The Drew League to engage with over 165 million fans within the GameSquare network globally,” said Crossovr Collective co-founder Steph Rawlins in a statement. “I am excited that The Drew will finally be able to meet fans on new media platforms with a leading online presence where The Drew has previously been under-represented.” In addition, through the partnership, GCN and GameSquare plan to work with Crossovr to launch the first-ever Drew E-League this season, where fans are expected to be able to experience The Drew through live game-play. Past participants in The Drew have included wildly popular American basketball pros like Lebron James, DeMar DeRozan, James Harden, LaMelo Ball, Montrezl Harrell, Klay Thompson, and Kobe Bryant. “The Drew League is an incredible organization, and I am looking forward to another great summer of basketball in California,” said GameSquare Esports CEO Justin Kenna. “We are excited to lean into this partnership over the next 10 weeks of competition and year-round to engage the 2.3 billion online viewers that The Drew attracts over a typical 12-week summer schedule. We are looking forward to bringing GCN’s depth of experience to enhancing engagement and GameSquare’s global reach with its portfolio companies in the US, Europe, Asia and Latin America.” The Drew is scheduled to kick off this weekend on June 19 and will run every weekend except the 4th of July weekend for the next 10 weeks at St. John Bosco High School in Bellflower, California. Games tip off on Saturdays and Sundays at 10:30 am PST. Highlights of The Drew are available online on The Drew League's Instagram and YouTube channels and through various basketball media platforms. A full schedule The Drew is available online at www.drewleague.com. Contact the author Uttara Choudhury at uttara@proactiveinvestors.com Follow her on Twitter: @UttaraProactive