Versus Systems partners with Peach Bowl to bring fan engagement and rewards to college football fans

Versus Systems Inc (NASDAQ:VS) (FRA:BMVB) announced a strategic partnership with Peach Bowl Inc to power the technology behind interactive experiences for live events and digital activations. Peach Bowl operates the Chick-fil-A Peach Bowl, one of New Year’s six bowls selected to host the college football playoffs. The company recently signed an extension with the College Football Playoff ensuring its inclusion in the New Year’s six until 2025, with future semifinals in 2022 and 2025. “Versus is proud to announce our partnership to bring fan engagement and rewards to college football fans,” Versus CEO Matthew Pierce said in a statement. READ: Versus Systems thinks that unlike ads, earned rewards deliver higher digital advertising engagement “We look forward to working with Peach Bowl Inc and their partners to reward fans at college football’s most exciting live events, whether they’re at the venue, at home, or anywhere they’re watching the game or supporting their team,” he added. In addition, Peach Bowl owns and manages the Chick-fil-A Kickoff Game, the Peach Bowl Challenge charity golf tournament, and is the presenting sponsor and manager of The Dodd Trophy national coach of the year award. Versus offers production services, the XEO platform, and rewards to drive audience engagement across all kinds of media and events from live sports to video games, and from streaming media to broadcast. Contact the author Uttara Choudhury at uttara@proactiveinvestors.com Follow her on Twitter: @UttaraProactive