FOBI Wallet Pass for ticketing and fan engagement powers bdG Sports Baha Mar Hoops Tournament

FOBI AI Inc, formerly Loop Insights said that it will once again be supporting bdG Sports for college basketball’s largest early season event, the invite-only global event at the Baha Mar Convention Center in Nassau, the Bahamas.  The tournament will take place from November 22-27, 2021, and will use FOBI’s Wallet Pass platform for ticketing, admission and fan engagement, both live and at home.  FOBI said it will earn “significant revenue” from the event through the “event license, ticket fees and fan activations both live and at home,” including nationally televised and digital audiences across the US on the Thanksgiving weekend, where Fobi’s new logo and messaging will be visible on signage at the game carried on CBS.  READ: FOBI AI inks letter of intent to acquire US online coupon and advertising platform Qples bdG Sports will bring 19 NCAA men's and women's basketball teams to the $4 billion Baha Mar resort with three world-class hotels, which will host three separate events: The week tips off with eight men’s NCAA Division I institutions vying for the “Baha Mar Hoops Nassau Championship,” led by top seeds Toledo, Drexel and 2021 NCAA Tournament “Cinderella” Abilene Christian; Seven of the nation’s best women’s programs then take the court later in the week in the “Baha Mar Hoops Pink Flamingo Championship,” including four top-10 programs, led by defending national champion Stanford, NC State, Indiana and Maryland; and On Thanksgiving Day, November 25 and November 27, a men’s four-team “Baha Mar Hoops Bahamas Championship” will feature Louisville, Maryland, Mississippi State and Richmond. The event will be televised nationally with the semi-finals on Thanksgiving night, providing FOBI with the opportunity to showcase the power of both its venue management and digital engagement platform for the at-home audience. In a statement, bdG Sports CEO Brooks Downing said: “Now that conditions in North America have improved and we look to return to near-normal conditions, we still must be diligent in our efforts to keep both our fans and participants safe, while providing new options to maximize sales to our corporate partners. Fobi’s wallet pass is a one-stop solution to make all that happen.” FOBI’s Wallet Pass will be used for ticketing to allow fans to use their Wallet Pass to enter the arena. “FOBI’s Wallet Pass will pop up on their phones as fans get close to the event, making it a smooth, trouble-free and contactless access and entry solution,” said the company. Ticketing will generate revenue for FOBI as it will earn a percentage of each ticket sold by bdG Sports. With fans live in attendance, the company’s Wallet Pass technology will provide revenue share opportunities through its previous affiliate marketing agreement. FOBI will also benefit from a negotiated event license, various event sponsorships, and marketing applications to be delivered on the FOBI platform, as well as additional user fees that will be generated through user pass downloads. With fans at home, Wallet Pass will provide significant fan engagement revenue opportunities, as well as potential digital sponsor activations. FOBI CEO Rob Anson said: “We have seen great success with bdG at the NCAA and professional golf events over the past year and helped them to achieve record engagement rates. As a result of this success, FOBI has now been given the opportunity to incorporate our ticketing and admissions.” “We look forward to seeing this relationship continue to grow with bdG and the NCAA.” Contact the author Uttara Choudhury at uttara@proactiveinvestors.com Follow her on Twitter: @UttaraProactive