Twitter's Troubles Continue: NO New Users?
by 👨💻 Graham Pierrepoint
Here at One News Page we have recently discussed the ups and downs of various social networks and popular apps that have both seen success and relative failure during the past year. While Facebook still appears to be riding the crest of a wave due to innovations and the acquisition of a number of popular brands – such as WhatsApp and Oculus Rift – its steady rival, Twitter, seems to have hit a number of problems over the past year which have resulted in the platform falling from its perch. 2015 saw a number of job cuts in the firm, which was advised to be due to restructuring – and despite the introduction of a new ‘Moments’ feature which allows users to aggregate news stories, and with rumors of a move to a more Facebook-esque ‘timeline’ appearance proving unpopular, the little blue bird is starting to flap a little.
It has been reported across various media outlets this week that the platform saw no growth in its userbase in the last quarter of 2015 – and, according to The Independent, user figures failed to raise by the three million predicted by analysts. At present, Twitter’s userbase sits at around 320 million, and while this is a substantial amount of people enrolled in the service, any lack of growth will be of concern to those involved.
Bloomberg reports that the stock market saw a significant change in Twitter’s share prices, with a reported fall of 7.1% bringing their firm’s stock price to its lowest ever. Such drops, Bloomberg states, can be attributed to the number of issues that the platform has incurred recently – and that a lack of new users in the final quarter of 2015 may be an additional sign that Twitter knows that it now needs to try and change itself to become mainstream again.
Twitter was, at its height, on par with Facebook in the social media wars – however, the emergence of quick messaging services such as WhatsApp and Snapchat, along with Instagram making photo sharing a focus, gradually took the microblogging site out of the picture a little. The site is still widely used by a colossal number of regular users, however – and it will be unlikely that the site will go away in an instant – but it is likely that we will see changes to the platform sooner rather than later.
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