Global  

“News neutrality by unbiased coverage”
One News Page
> >

Why Is This Latest McDonald's Commercial Causing Controversy?

One News Page Staff Monday, 29 May 2017
Why Is This Latest McDonald's Commercial Causing Controversy?by 👨‍💻 Graham Pierrepoint

It’s not too long since Burger King drew complaints from several people as a TV commercial trying out interactive advertising caused multiple devices to activate and search for a Whopper – but it appears their opposite in the fast food game, McDonald’s, have also been criticized in recent weeks over a new TV campaign recently running in the UK. Rather than appeal to smart devices, however, this particular run of marketing was seemingly targeted towards a tug of the heartstrings – but for many people, at least according to complaints made and to outcry on Twitter, it was a TV spot which has caused considerable offence.

The latest in a long run of ‘real life’ moments captured by ad agencies for the fast food chain sees a teenager asking his mother questions about his father, who is implied to have passed on. The ad closes with the mother claiming that her son’s choice of Filet-O-Fish was his father’s favourite – making for a commercial that has driven a series of complaints to the UK’s Advertising Standards Agency, and which has prompted a statement from McDonald’s.

The ad is reported to have upset several people affected by having lost a parent at a young age and has therefore been deemed by several to be inappropriate, certainly in light of the advert’s intentions. The ASA had advised that complainants largely point out the campaign’s insensitivity and that it is running so close to Father’s Day – before asserting that they would be yet to make a decision upon whether or not the campaign was in need of further investigation.

With Twitter lighting up in the form of those affected by childhood loss of parents in disgust at the TV commercial, it’s likely there will be no short term end in sight as, while McDonald’s initially apologized for any offence caused, they affirmed that the advert campaign will continue for the foreseeable future. However, the brand decided to pull the commercial from screens late into the day on Tuesday as a result of continued negative press surrounding the spot.

The latest advert is part of branding in the UK where McDonald’s depicts how the chain seamlessly blends into everyday lives – this time, however, it appears their advertising has hit a little too close to home for many people. McDonald’s has, at least, taken concerns seriously and removed advertising which has caused offence.

0
shares
ShareTweetSavePostSend
 
Credit: Wibbitz Studio - Published < > Embed
News video: McDonald's partnership with UberEats may reel in big profit

▶ McDonald's partnership with UberEats may reel in big profit 00:53

McDonald's and UberEats have officially teamed up to bring your favorite meals right to your doorstep. Over 2,000 chains are now delivering Mickey Dee's and the company is set to expand to over 3,500 locations by the end of June 2017. On Wednesday, CEO Steve Easterbook Since deliveries only cost...

Recent related videos from verified sources

Michigan State Police to conduct commercial vehicle enforcement on I-94 [Video]Michigan State Police to conduct commercial vehicle enforcement on I-94 02:01

Michigan State Police will be paying extra attention to commercial vehicles on I-94 next week as part of a multi-state effort to reduce commercial vehicles crashes. In partnership with the Indiana..

Credit: WXYZ Detroit - Published

Burger King Is Giving Away Whoppers For 1-Cent — But You Have To Go To McDonald's To Get Them [Video]Burger King Is Giving Away Whoppers For 1-Cent — But You Have To Go To McDonald's To Get Them 00:53

Burger King has a new deal that requires customers to go to McDonald's. On Tuesday, the fast-food chain announced that it is "turning more than 14,000 McDonald's into Burger King restaurants." In..

Credit: Wochit - Published

Fire finally extinguished at Downriver commercial building [Video]Fire finally extinguished at Downriver commercial building 00:50

A massive fire at a River Rouge commercial building is finally out after after firefighters fought it for nearly seven hours early on Tuesday morning. Luckily, no workers were inside the building at..

Credit: WXYZ Detroit - Published

McDonald's Confirms Ronald McDonald Will Not Be In 'Super Smash Bros. Ultimate' [Video]McDonald's Confirms Ronald McDonald Will Not Be In 'Super Smash Bros. Ultimate' 00:32

McDonald’s confirmed that their mascot, Ronald McDonald, will not be in Super Smash Bros. Ultimate. According to Comicbook.com, a fan asked the fast-food company on Twitter about the rumor. The..

Credit: Wochit Entertainment - Published

5 Reasons McDonald's Coke Tastes Better [Video]5 Reasons McDonald's Coke Tastes Better 01:22

Refreshing, bubbly, and crisp—nothing compares to the first sip of a Coke under the Golden Arches. And we mean nothing.

Credit: My Recipes - Published

Police Say McDonald's Worker Sent Home For Being Late, Ends Up Robbing Another McDonald's [Video]Police Say McDonald's Worker Sent Home For Being Late, Ends Up Robbing Another McDonald's 01:26

A McDonald’s employee who was sent home for being late for his first day on the job, ended up robbing another McDonald’s nearby.Veuer's Mercer Morrison has the story.

Credit: Veuer - Published

McDonald's To Help Employees Pay For School [Video]McDonald's To Help Employees Pay For School 00:48

McDonald's is debuting new career and academic advising tools for workers, the fast-food giant announced on Tuesday. The move follows McDonald's announcement earlier this year that it plans to triple..

Credit: Wochit - Published

LeBron James “Ready” To Take On Michael Jordan’s Challenge After Sunday’s GOAT Commercial [Video]LeBron James “Ready” To Take On Michael Jordan’s Challenge After Sunday’s GOAT Commercial 02:18

Michael Jordan Trolled everybody on a Sunday Night Football Commercial! Initially it looked like he was challenging LeBron James, but he fooled us all when Brady & Rodgers showed up on the screen. But..

Credit: The Fumble - Published


Recent related news from verified sources

Highland Commercial Joins Sperry Commercial Global Affiliates

IRVINE, Calif., Dec. 04, 2018 (GLOBE NEWSWIRE) -- Sperry Commercial Global Affiliates today announced that Highland Commercial has joined the team and is helping...
GlobeNewswire - Press Releases

Leigh Creek Energy moves closer to commercial syngas production in South Australia

Leigh Creek Energy Ltd (ASX:LCK) is making significant progress at the pre-commercial demonstration (PCD) facility at its Leigh Creek Energy Project in South...
Proactive Investors - Business

You Might Like


Tweets about this


Other recent news in Business

CHINA URGES CANADA TO FREE HUAWEI CFO OR FACE CONSEQUENCESThe Latest: CANADA ex-adviser says China pressure won't work
ONLINE INVESTMENT PLATFORMS DEFY GLOOMY LONDON MARKETSSHOULD THE US REIN IN SHARE BUYBACKS?
•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest