by Graham Pierrepoint
Google are, of course, one of the world’s biggest and best-known brands, providing internet users with methods to search, use email and even browse the web in general – they really have eaten up the search engine market in a big way. This, of course, has meant that the company has needed to expand significantly over the years, with its base in Palo Alto serving as an HQ – and with several worldwide locations aiding those in need of their services elsewhere on the planet. Google’s UK base in London, for example, has been seen as something of a hub for some time – and, according to news this week, construction on a whole new HQ for the brand in the UK’s capital.
That’s not all – the new building, set to start construction in 2018, is thought to be as long as the towering Shard, also in London, is tall – with The Independent referring to the intriguing design as something of a ‘landscraper’. The building, which has been submitted as a proposal this week, is being overseen by the same designers behind London 2012’s Olympic Cauldron – and it’s thought that it will not only play host to over 7000 staff, but will also incorporate a rooftop garden, several cafes, gyms and more besides – as the brand clearly intends to continue to treat its employees. Certainly, Google is a brand that many people state they wish to work for simply for their unorthodox approach towards offices – famously being the brand that allows staff to work from bean bags as opposed to traditional chairs and desks.
The building will aim to make commuting easy, too – as it’s being lined up to run parallel to King’s Cross station. It’s thought that Google’s new base will be the first building that Google owns entirely beyond its US home – meaning that it’s clear the brand intends to stretch out into the UK as a second home, which may come as some solace to those concerned over jobs disappearing abroad due to the impending departure of the country from the European Union.
Not one for following the crowd, it appears Google are keen to stand out even in the way their buildings are constructed – and we will have to see how well this new creation goes down in the years to come.