by Graham Pierrepoint
It’s not exactly been an easy few months for Samsung. The Japanese technology giant faced an enormous recall of their Galaxy Note 7 device in 2016 after it was found that batteries supplied for the devices were exploding on minimal use – and even those that were replaced continued to offer the same results. This resulted in a massive public apology from the firm, and huge reparations lined up for those who purchased the device and especially for those who had experienced exploding batteries. This also resulted in the firm even offering credit to buyers to even look for alternative devices from other manufacturers – an unprecedented move that spurred Samsung on to tighten up its quality assurance and to eat a sizable slice of humble pie. Since then, the corporation has worked hard to tie up its quality and to operate quietly on its follow-up to the disastrous Note 7 – and, if reports heading out this week are thought to be true, it seems that they are more than on their way to bouncing back into consumers’ hearts.
Samsung Electronics’ operating profits, it is reported, are thought to be topping $12.1 billion just in the second quarter of 2017 – rendering the firm the most profitable company in the world outside of finance. Even more so, this means that the company has made the landmark target of beating Apple, who up until recently was at the forefront of profit generation in at least the smartphone market. It’s thought that the launch of the Galaxy S8 phone has helped to drive sales back up into the black – though it must be noted that the firm is widely known for producing hardware such as TVs, PC equipment and more besides.
Regardless, almost a year on from the Note 7 scandal, it appears that Samsung does still have that core support and belief from consumers that they need to survive and compete healthily against Apple and other smartphone manufacturers. This year will very likely be a fundamental one for Apple, particularly as their most recent iPhone 7 and Air Pods unveiled last year were received with a lukewarm reception. It’s shaping up to be a very interesting year for the market – meaning that there may be even more choice lining up for those looking to get the best gadgets going.