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TOP ANALYST: Starbucks could be making a huge mistake when it comes to digital rewards

Business Insider Monday, 11 September 2017
TOP ANALYST: Starbucks could be making a huge mistake when it comes to digital rewardsStarbucks digital rewards program — My Starbucks Rewards — now has 13 million members. Their purchases accounted for 36% of the coffee chain's $21.32 billion in sales last year. 

But Starbucks could be making a big mistake when it comes to how it on-boards new members to the program, according to RBC Capital Markets...
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Source: Wochit Headline News - < > Embed
News video: Analyst: Starbucks Misses The Mark With Customer Rewards Program

▶ Analyst: Starbucks Misses The Mark With Customer Rewards Program 00:54

Starbucks digital rewards program now has 13 million members. But according to RBC Capital Markets analyst David Palmer, the coffee house juggernaut could be making a big mistake when it comes to how it on-boards new members to the program. In an interview with Business Insider, Palmer said, “They...

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