Global  Video

“The world's speediest news portal”
One News Page
> >

WhatsApp makes its first major change since Facebook buyout - and it's very good news for businesses

One News Page Staff Monday, 30 October 2017
WhatsApp makes its first major change since Facebook buyout - and it's very good news for businessesby

WhatsApp continues to be one of the premier messaging apps on the planet. Its rise to fame started as a result of it enabling people to text each other for free via data connection – meaning that SMS messaging, which otherwise ate into monthly allowances, largely saw a cut in interest. Services such as Facebook Messenger and Snapchat, too, have monopolized on just how connected we all are via data – and WhatsApp itself, of course, was bought by Facebook for a considerable sum of $19 billion back in 2014. Since then, however, short of retaining its encrypted messaging in the face of security agencies everywhere, the platform has maintained a steady profile – the same, recognizable interface and the same, reliable service.

That’s set to change. It’s recently emerged that WhatsApp Business will be set to revolutionize the way that businesses and corporations speak with their users and fans – as it will allow brands to connect with them directly through the popular WhatsApp platform. This revolutionary new service could change the way that businesses and firms communicate with consumers full stop – with the possibility for direct WhatsApp contact to even be potentially listed on social media profiles for quick launch.

WhatsApp has over a billion users active each day – it’s really quite staggering – and it’s only been free for just under two years. By allowing firms to opt into a business plan with the app, companies will be able to offer a quick, direct line of contact and support for people who need to speak with them outside of traditional telephony and email. Much in the way that social media has changed marketing and direct user contact over the years, WhatsApp looks to be taking things to the next level.

Could this mean that we’ll be sharing emoji with customer service advisors in the near future? Maybe, maybe not – it’s likely that firms will still want to lead with verbal communication, though contact center targets are growing tighter and tighter. Will the future of business to buyer contact lie in the adoption of WhatsApp? Moreover – who genuinely saw this coming? As Facebook takes steps ahead with VR that may not be making the waves they thought they would, it’s very interesting to see that they could have a true game-changer on their hands with one of their finest acquisitions.

Share on
Share on
Post on 
Share by
Source: Wochit News - < > Embed
News video: Jimmy Carter Defends Trump In NY Times Interview

▶ Jimmy Carter Defends Trump In NY Times Interview 00:48

In one of his first major interviews since President Donald Trump took office, former President Jimmy Carter said the "media [has] been harder on Trump than any other president." Speaking with New York Times columnist Maureen Dowd, Carter said the US is no longer "the dominant character in the whole...

You Might Like

Recent related news

Facebook brings its Community Boost program to ABQ businesses

Registration is now open for Albuquerque businesses for the upcoming Community Boost event Facebook is hosting. The event takes places April 30 through May 4 at...
bizjournals - BusinessAlso reported by •betanews

Netflix up on inline earnings, expanded subscriber base

Netflix Inc. (NASDAQ:NFLX) reported a gain in earnings per share in the first quarter, helped by the video-streaming giant’s international subscriber growth....
Proactive Investors - Business

Apple to launch a premium news subscription service, report says

More details are out this morning about Apple’s plans for Texture, the digital newsstand business it acquired last month. According to a new report from...
TechCrunch - Technology

J.P Morgan beats, strong revenue from equity trading

J.P. Morgan Chase & Co. (NYSE: JPM) reported earnings on Friday that beat on both the top and bottom line with a big jump in profitability on the back of strong...
Proactive Investors - Business

Lennar now integrating Amazon Alexa surveillance into new home construction

Major U.S. home builder Lennar, along with other regional home builders, has partnered with Amazon to install multiple Echo microphones into new housing together...
AppleInsider - Computer Industry

Phew, we’ve apparently solved 97% of the podcast measurement problem — everybody relax

Welcome to Hot Pod, a newsletter about podcasts. This is issue 159, published April 17, 2018. Quick measurement bite. Been a while since we’ve checked back...
NiemanLab - Business

4 Ways SMB Etailers Can Manage Facebook Fears

4 Ways SMB Etailers Can Manage Facebook Fears
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use...
E-Commerce Times - Internet

Canada: Blog: New Business Tool Kit Chapter 1 – Selecting A Legal Entity - Crowe MacKay LLP

One of the first major decisions to be made when starting a new business is determining the type of business structure it will take on.
Mondaq - Legal

Tweets about this

Other recent news in Business

One dead in SOUTHWEST Airlines emergency landing in PhiladelphiaWall Street rallies as Netflix, UnitedHealth EARNINGS shine
GOLDMAN SACHS' CFO said the same thing 16 times in an earnings call, and it shows how the bank's changingSTARBUCKS to shut all 8,000 US stores for "racial bias training"
UnitedHealthcare shares rise on increase in 1Q PROFIT, earnings forecastSOUTHWEST AIRLINES shares slide after NTSB says one person died after flight suffered massive engine failure

Recent related videos

News video: Man, Woman Charged In Violent Road Rage Incident In Anne Arundel Co.

▶ Man, Woman Charged In Violent Road Rage Incident In Anne Arundel Co. 02:08

A man and a woman have been charged after video of a road rage incident turned assault went viral on Facebook, Anne Arundel County Police say.
Source: WJZ Baltimore -

News video: The Problem W/ The 23andMe Cancer Test

▶ The Problem W/ The 23andMe Cancer Test 00:43

According to Business Insider, "The consumer genetics company 23andMe recently got a green light from the US Food and Drug Administration to include information on breast cancer risk in its online..
Source: Wochit News -

News video: Barbara Bush 'Alert' And Talking

▶ Barbara Bush 'Alert' And Talking 00:38

Business Insider reports that Barbara Bush, despite her failing health, appears to be doing well. A source close to the family told Jenna Gibson of CBS News that as of Monday night, the 92 year-old..
Source: Wochit News -

News video: Facebook Median Pay Is Almost A Quarter Of A Million Dollars

▶ Facebook Median Pay Is Almost A Quarter Of A Million Dollars 00:54

On Friday, social networking giant Facebook released its Proxy Statement ahead of its annual shareholders meeting that will take place on May 31, 2018. Included in the financial filing was information..
Source: Wochit News -

News video: Controversial Photo-Hiding App Pulled From Apple Store

▶ Controversial Photo-Hiding App Pulled From Apple Store 00:54

A popular app used by teenagers to hide photos is causing controversy. Apple has removed The Calculator% app from its App Store. Posing as a fully functioning calculator, the app allows users to hide..
Source: Wochit -

News video: Ad-free Facebook Could Come At A High Price

▶ Ad-free Facebook Could Come At A High Price 00:41

We’re willing to pay $8 per month for Hulu, $10 a month for Spotify Premium, and $11 per month for Netflix to consume media, but how much would you be willing to pay to stay in touch with friends in..
Source: Wochit Tech -

News video: US Businesses Flood Trump Admin With Tariff Exemption Requests

▶ US Businesses Flood Trump Admin With Tariff Exemption Requests 00:35

Businesses are lining up to be exempted from President Trump's tariffs. 1,200 companies have asked the Commerce Department for an exemption from a 25% steel tariff. There were 125 requests for..
Source: Wochit Business -

News video: Man With Ripped Shirt Deplanes in Denver After Verbal, Physical Outburst

▶ Man With Ripped Shirt Deplanes in Denver After Verbal, Physical Outburst 01:57

United Flight 570 from Denver to Salt Lake City turned back just before taking off after a man on board started yelling about a bomb and hitting other passengers on April 15, according to reports.In a..
Source: Storyful Studio -

•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Privacy Policy  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+