“News neutrality by unbiased coverage”
One News Page
> >

WhatsApp makes its first major change since Facebook buyout - and it's very good news for businesses

One News Page Staff Monday, 30 October 2017
WhatsApp makes its first major change since Facebook buyout - and it's very good news for businessesby

WhatsApp continues to be one of the premier messaging apps on the planet. Its rise to fame started as a result of it enabling people to text each other for free via data connection – meaning that SMS messaging, which otherwise ate into monthly allowances, largely saw a cut in interest. Services such as Facebook Messenger and Snapchat, too, have monopolized on just how connected we all are via data – and WhatsApp itself, of course, was bought by Facebook for a considerable sum of $19 billion back in 2014. Since then, however, short of retaining its encrypted messaging in the face of security agencies everywhere, the platform has maintained a steady profile – the same, recognizable interface and the same, reliable service.

That’s set to change. It’s recently emerged that WhatsApp Business will be set to revolutionize the way that businesses and corporations speak with their users and fans – as it will allow brands to connect with them directly through the popular WhatsApp platform. This revolutionary new service could change the way that businesses and firms communicate with consumers full stop – with the possibility for direct WhatsApp contact to even be potentially listed on social media profiles for quick launch.

WhatsApp has over a billion users active each day – it’s really quite staggering – and it’s only been free for just under two years. By allowing firms to opt into a business plan with the app, companies will be able to offer a quick, direct line of contact and support for people who need to speak with them outside of traditional telephony and email. Much in the way that social media has changed marketing and direct user contact over the years, WhatsApp looks to be taking things to the next level.

Could this mean that we’ll be sharing emoji with customer service advisors in the near future? Maybe, maybe not – it’s likely that firms will still want to lead with verbal communication, though contact center targets are growing tighter and tighter. Will the future of business to buyer contact lie in the adoption of WhatsApp? Moreover – who genuinely saw this coming? As Facebook takes steps ahead with VR that may not be making the waves they thought they would, it’s very interesting to see that they could have a true game-changer on their hands with one of their finest acquisitions.

Source: Bloomberg Global Business - < > Embed
News video: Facebook Tries to Get a Handle on Fake News

▶ Facebook Tries to Get a Handle on Fake News 02:19

Oct.30 -- Bloomberg’s Sarah Frier discusses Facebook attempting to curb fake news. She speaks with Nejra Cehic and Tom Keene on "Bloomberg Surveillance."

You Might Like

Tweets about this

Other recent news in Business

From Wells Fargo to Bank of America: Triangle branches close due to HURRICANE FLORENCEHurricane FLORENCE is about to make landfall in North Carolina
No fuel disruptions expected from HURRICANE Florence'As catastrophic as the financial crisis': Here's what Mark Carney warned politicians will happen to the UK economy after a no deal BREXIT

Recent related videos

Trump's Tariff Talks Drive US Stocks Down [Video]Trump's Tariff Talks Drive US Stocks Down

According to Reuters, US stocks are down after President Donald Trump chose to move forward with additional tariffs on Chinese imports. Reports from Bloomberg and Fox News stated President Trump..

Wochit Business -   00:35

New York Times Changes Story About Nikki Haley After Social Media Backlash [Video]New York Times Changes Story About Nikki Haley After Social Media Backlash

According to a report by Business Insider, on Friday, the New York Times made significant changes to an article regarding the United States Ambassador to the UN after facing harsh backlash. The..

Wochit News -   01:03

Rihanna Looked Stunning Following Her Lingerie Show [Video]Rihanna Looked Stunning Following Her Lingerie Show

Rihanna has quickly become one of the biggest influencers in the makeup and fashion industry. Her highly praised Fenty Beauty brand and inclusive Savage X Fenty lingerie line is a major success. On..

Wochit -   00:40

Hurricane Florence Thrashes East Coast [Video]Hurricane Florence Thrashes East Coast

Hurricane Florence is thrashing the East Coast with torrential rain, high winds, and massive floods. According to Business Insider, on Friday morning, at 7.15 a.m. ET, Florence's center made landfall..

Wochit News -   00:52

•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+  •  FOLLOW us on Pinterest