Where does the Apple Watch go from here?

Six years in, the Apple Watch is at a bit of a crossroads. After a few years of explosive growth in terms of improving the hardware, Apple seems to have hit a bit of a lull. Last year’s Apple Watch Series 5 only added a single major feature, the always-on display, but it was a huge milestone.

This year’s Series 6, though? It’s clear that even Apple knew how incremental this update was. An oxygen sensor is good, but since it’s not approved as a medical device, Apple’s implementation feels a little bit weak. A brighter always-on screen? Great, but the very definition of incremental. You know an update is feeling a little bit lackluster when Apple throws in a bunch of new colors to stir some excitement.

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