New EU rules may change how Apple promotes own apps in App Store

Apple and other tech giants may have to alter how they promote their own apps on platforms they control, with the EU competition head hinting at rule changes that could be revealed before the end of 2020.

The European Union is working on updating the Digital Services Act, a set of rules dictating how platforms like the App Store are protected, as well as governed. As part of the reformation effort, which could include alterations to how content is handled, there could be rules that advise how platform owners present services they also operate.European Commissioner for Competition Margrethe Vestager told CNBC on Friday that changes will include elements concerning self-preferencing. "With power, with strength comes responsibility and part of that is, for instance, that you don't promote yourself when your services (are) in competition with other services," Vestager suggested.

Read more...