App Store in-app events are launching on Oct. 27

Apple is reminding developers to begin creating in-app events ahead of the launch of the feature as well as new App Store tools meant to highlight such events.

Credit: Apple
The new feature, introduced in iOS 15 and iPadOS 15, is meant to allow developers to create and promote in-app events like game competitions, movie premieres, or live-streamed experiences. Apple says that users can discover in-app events via promotional cards on an app's App Store listing, in search results, or in editorially curated selections.

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