by Graham Pierrepoint
Unless you’ve been sat nowhere near a TV or a news feed this past week, you’ll likely already know that Roseanne Barr has found herself sensationally – and altogether rather publicly – removed from the TV schedules as a result of tweets she made which were deemed to be racist by more than a few people. Making a comment regarding former White House aide Valerie Jarrett being a combination of the "Muslim Brotherhood and the Planet of the Apes", Barr lost producers, followed by co-star respect, and then – the cash cow of them all – her recently-revived TV sitcom, which had returned to our screens with a colossal audience of 18 million viewers initially. ABC, however, made the decision to revoke any chance of the show returning as a result of Barr’s ill-advised tweeting, which she has since apologized for – albeit blaming sleeping pills along the way.
▶ Chicago Professor Breaks Down Meaning Of Roseanne Barr's Racist Tweet
The pills in question are Ambien – and with Barr having blamed her choice posts as a result of going online at 2am and as a result of being on the branded medication, it was of course time enough for the makers of Ambien themselves to respond to the fallout. This is extraordinary news that has been all over the press in just the last few days – meaning that avoiding it has been fairly difficult – and while some of Barr’s co-stars may not have spoken out against the tweets (John Goodman has actively stated that he knows little about the issues and that he doesn’t read Twitter) – the manufacturer of the sleep assist pills have led the charge from a corporate perspective – and their response is nothing short of being on-point.
The medication is made by a company called Sanofi – and in their own tweet earlier this week, they responded thusly: “While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication.” Ouch!
▶ Rosanne Blames Racist Twitter Rant On Ambien, Ambien-Maker Denies Association
Ambien is known to have a number of side effects and, while Barr put the blame on being on such pills at the time of her making a number of odd tweets, it seems that the manufacturer isn’t so keen for their brand to be pulled into the fray. With Barr back on Twitter and remaining vocal about the fallout, all eyes are on ABC to see whether or not they can, or will, rebuild the sitcom without its lead.