by Graham Pierrepoint
MoviePass is an immensely popular box office app and service that helps US cinema-goers sample the latest releases week in, week out – yet recently, it appears to have suffered with a number of outages that have left users scratching their heads – and without access to some of the films they were hoping to see for the week or so ahead. Recently, at the end of July, service users were met with a message that suggested ticketing was offline – and that problems were currently in the process of being remedied. “We are presently experiencing some technical issues with our card-based check-in process and we are diligently working to resolve the issue,” an error message reported.
“In the interim e-ticketing is working. We apologize for the inconvenience and appreciate your patience while we resolve this issue. This message will be updated once the issue is resolved.” While it seems that the firm was on top of the situation, reports circulating in the media and via various sources suggest that crashing matters were related to money at the brand’s end.
Helios and Matheson, who own the MoviePass brand, reportedly missed making a payment to one of its financiers – according to CBS – which resulted in a severe downtime for cinema fans towards the end of a week chock full of big movie releases. It’s thought that the owners sourced around $5 million to be able to pay demands and to reactivate their service – a move which was necessary for the MoviePass service to continue operating for thousands of users across the US moving forwards.
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This latest MoviePass saga has resulted in plummeting stock for Helios and Matheson, meaning that the owners took a considerable chunk out of its worth thanks to the recent handling of finances and outages. With the owners having reported a worrying year’s loss of around $150 million for 2017 – a huge scaling up from a loss of $7.4 million in 2016 – and with faith in the service and the brand being able to stay in the game waning with even certain end users, it will be interesting to see whether or not Helios and Matheson can hold onto the brand and the service for the remainder of 2018.
Are you a MoviePass user? Were you recently affected by certain outages to the service? How do you feel about the brand’s future moving forwards?
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