Sony Withdraw From Attending E3
Tuesday, 20 November 2018
by 👨💻 Adam Yardley
Sony to skip E3 expo for the first time in 23 years
E3 is seen as one of the most important entertainment expos on the international calendar. Each year, it is largely a place for the biggest names in videogames to come forth and showcase what they have planned for the year ahead and beyond. That means, of course, that the big hitters such as Sony, Microsoft and Nintendo are always likely to be in attendance, showing off their console advancements and their upcoming software and games. However, news has emerged that Sony will be skipping next year’s E3 event for the first time in its history, breaking a 23-year tradition.
Sony has annually held conferences at E3 regarding their PlayStation branding and hardware – as well as forthcoming games – each June. News that the brand will be withdrawing from the expo for the first time is just the latest in a series of avant-garde choices made by the firm, as attendees were surprised by a theatrical display instead of a traditional display at this year’s expo. According to The Guardian, Sony’s 2018 E3 output only revolved around four main titles, all of which remain on the slate for release months after their big reveal.
“As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community. PlayStation fans mean the world to us, and we always want to innovate, think differently and experiment with new ways to delight gamers,” an official statement for the firm advised. “As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019.”
The surprise announcement is not the sole move made by a large brand who normally sets up a fair stall at E3. Microsoft have moved towards showcasing some of their biggest work at alternative expos, likely as a result of big changes emerging in games marketing in recent years. It’s speculated that the biggest brands are investing more in appealing to consumers directly through online channels as opposed to big media through traditional press conferencing.
In any case, E3 will continue to go ahead as normal, and at the time of writing, PlayStation fans remain in the dark as to what big thing will be next in line once the PS4 reaches the end of its lifespan. Will the PlayStation 5 be lurking behind the corner for console fans in 2019?
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