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Nintendo Shares Hit Their Highest Since 2010 - Is The Switch To Thank?

One News Page Staff Monday, 29 May 2017
Nintendo Shares Hit Their Highest Since 2010 - Is The Switch To Thank?by 👨‍💻 Graham Pierrepoint

Anyone who remembers the Pokémon GO madness of last summer may also remember that the rise and rise of the monster-catching app allowed many people back into the world of Nintendo. The brand has seen its fair share of struggles over the years, particularly following the disappointing sales of the Wii U in comparison with the triumphant Wii – and, as such, a lot was riding on a number of the Japanese firm’s big releases in recent months. Pokémon GO was responsible for the value of Nintendo’s stock to hit an upward spike – however, once the firm established that they had no instrumental part in bringing the app to audiences, the value took a sudden downturn.

However, it has been revealed this week that Nintendo’s share prices are once again at a seven-year high, at a rate last experienced at the height of the original Wii console – shares were valued at 33,950 Yen – approximately $305 – meaning that things could certainly be looking up for the corporation, and for the brand. A helping hand in this direction certainly came in the form of the amazingly popular NES Classic Mini – which surpassed even manufacturer expectations – but much of the value increase could easily be attributed to the steady rise of the Switch.

The company’s reputation was riding on the Switch console – after all, the firm needed to claw back credibility and a core audience after losing much interest in the wake of the ill-fated Wii U – and, thankfully, it was launch title The Legend of Zelda: Breath of The Wild that helped to accelerate the firm back to heady heights. While the Switch hasn’t launched with a huge library of games – the quality of the new Zelda game had been so lauded that sales of the system could be directly attributed to just how well-received Link’s latest adventure has connected with the public.

The Switch’s success is far from over and industry experts and fans alike will be keen to see what happens next with the system – with big name games in Splatoon 2, Arms and Super Mario Odyssey on the horizon up to the end of the year, the firm are obviously keen to try and maintain their popularity with the buying public. Will the games on Nintendo’s horizon be up to scratch with the brilliant Breath of The Wild? Time will tell.


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