by Graham Pierrepoint
You may wonder why we still report on Pokémon GO here at One News Page – the fact is, it really was a phenomenon that we will remember 2016 for. Amid the big events of the year – the Olympic Games, Brexit, Donald Trump’s election, and all the big stars we lost in the space of twelve months – it was a welcome distraction for many people keen to start walking more and finding creatures out in the wild. Pokémon GO – while it may not be as mainstream as it was – is still sticking around, and while critics of developer Niantic may claim that they held out too long to bring changes to the game (players are still waiting for trading and battling features almost a year on), it still seems to be pulling in serious dollar.
Shockingly, it’s thought that the app has lost up to 90% of its once regular user base, meaning that only those truly invested in the game and the monsters remain – but all is not lost, and it certainly seems the game will continue for the foreseeable – it’s said to be making a whopping $99.52 per minute. It’s admittedly down from a boggling $130 per minute the game generated at its peak last year, but this is still serious revenue for a game that may no longer be at the peak of public consciousness. Consider this – it’s beating the likes of the hugely popular Clash of Clans, which weighs in at $67 per minute in terms of revenue – and, per day, on the rate mentioned, Pokémon GO is still generating approximately $143,308 in cash from users. It’s staggering!
It’s safe to say that there may be many more apps out there now which trump Pokémon GO in terms of widespread engagement – but its core audience is one that is loyal to the various changes and events now being brought in, meaning that it really will continue to be profitable for as long as there are players willing to venture out and capture the odd beastie near the homes. Should Niantic bring in the long-requested battle and trading features, however, we think more than a few players will return to the app – but any changes regarding this on the horizon are yet to be seen – so, for the time being, we can at least marvel in the knowledge that it is still doing well despite the mainstream attention.