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Louis Vuitton buys jeweller Tiffany for $16bn

BBC News Monday, 25 November 2019
LVMH, the world's biggest luxury goods company, buys Tiffany for more than $16bn.
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News video: Tiffany Prefers The Word 'Legendary' Over Luxury'

Tiffany Prefers The Word 'Legendary' Over Luxury' 00:32

Tiffany & Co., an iconic jewelry brand, no longer wants to be called a luxury brand. According to Business Insider, CEO Alessandro Bogliolo said he prefers the word “legendary.” He said: "I like to define Tiffany as a legendary brand because it's a brand that really has become a legend.” CEO of...

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