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Bloomberg campaign pays influencers for memes

BBC News Thursday, 13 February 2020
The billionaire White House hopeful hires some of the internet's top viral content producers.
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News video: Bloomberg 'meme strategy' sparks Facebook rule change

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After U.S. Democratic presidential candidate Michael Bloomberg's campaign paid popular Instagram accounts to post memes, parent company Facebook changed its rules to allow politicians to use branded content. Lisa Bernhard has more.

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