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Bloomberg campaign pays influencers for memes

BBC News Thursday, 13 February 2020 ()
The billionaire White House hopeful hires some of the internet's top viral content producers.
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News video: Bloomberg 'meme strategy' sparks Facebook rule change

Bloomberg 'meme strategy' sparks Facebook rule change 02:14

After U.S. Democratic presidential candidate Michael Bloomberg's campaign paid popular Instagram accounts to post memes, parent company Facebook changed its rules to allow politicians to use branded content. Lisa Bernhard has more.

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