"Before this, trying to rationalise working short form - when you can get direct ad revenue on other platforms for longer form content - was a difficult task," says James, who's 24 and has had more than 70 million likes on the calligraphy videos he shares on TikTok. TikTok says it expects the fund will rise to around $300m (£231m) within three years "giving talented individuals the opportunity to turn their creativity into...
Full ArticleTikTok launches £54m fund for European creators to make videos
WorldNews
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