Google’s Fitbit deal probed by EU amid health-data fears
Tuesday, 4 August 2020
Google faces a lengthy European Union probe into its $2.1 billion takeover of Fitbit Inc amid concerns about how health data could strengthen the search giant’s power in online advertising. The EU will investigate how information from Fitbit’s fitness trackers will increase Google’s “data advantage” in online advertising that rivals would struggle to match, the European Commission said in a statement on Tuesday. Officials set an initial Dec 9 deadline to approve or veto the deal. Regulators are increasingly scrutinizing Silicon Valley takeovers, aiming to prevent the already powerful firms from conquering innovative new markets where data is often the most prized asset. Privacy and consumer...
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