(CNN)When the winds of a storm in the Atlantic Ocean reach a certain speed -- 39 mph -- that storm is given a human name from a list created by the World Meteorological Organization. This act of naming is no accident. "In general, humans care about other humans, so when we humanize something inanimate, it makes us care about the thing more," Adam Waytz, a professor at Northwestern University, told National Geographic recently. "Naming things can make them more memorable, easier to recall, and certainly it makes things feel more fluent or easy to process. Given that work shows that easily processed information takes on outsized importance in our minds, it is likely that naming things can give...
Full ArticleLet's talk about the climate apocalypse
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