Imitation KFC Launches Imitation Chicken Burgers
It could be uncharitably described as a fake KFC selling fake meat. But news that one of China’s largest fast food chains has enlisted a promising plant-based protein startup is no joke. Dicos fried chicken shops, which borrow heavily from the iconic Kentucky-based fast food chain and once featured servers in cowboy hats, are rolling out menu items supplied by Starfield Food and Science Technology Ltd., which makes artificial meat out of seaweed proteins. According to Dicos’ chief marketing officer Xie Yahui, the firm’s...
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