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Amid Rumors of $1K iPhone, Tim Cook Says Apple Products Are For Everyone

WorldNews Tuesday, 12 September 2017
Amid Rumors of $1K iPhone, Tim Cook Says Apple Products Are For EveryoneApple's Tim Cook has come out in defense of the company's record of expensive products in an interview with Fortune Magazine ahead of the Apple event that's anticipated to announce an iPhone 8 that could cost upwards of $1,000, according to The Guardian. Cook said that he felt the reputation that Apple had for expensive products was undue and he would not use the word "high-margin" to describe their line of products. “There’s a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don’t make commodity kind of products. And we don’t disparage people that do; it’s a fine business model. But it’s not...
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News video: Tim Cook Opens Apple Event With Emotional Tribute to Steve Jobs

▶ Tim Cook Opens Apple Event With Emotional Tribute to Steve Jobs 00:42

Apple CEO Tim Cook opened the company’s September 12 product event with an emotional tribute to Steve Jobs in the newly opened theater named after the late co-founder of Apple.Apple’s presentation began with a presentation featuring a voiceover of Jobs, before Cook began by saying,...

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