Advertisement
Global  

“News neutrality by unbiased coverage”
One News Page
> >

Snapchat's Next Move: Commercials You Can't Skip

One News Page Staff Thursday, 26 April 2018
Snapchat's Next Move: Commercials You Can't Skipby 👨‍💻 Graham Pierrepoint

While still very much at the top of their game in terms of engaging with young people who are looking to move in new, more efficient directions with regard to social media and interaction via mobile, Snapchat have had something of a mixed few months. Changes to their user interface earlier this year were hardly met with widespread acclaim – and it’s thought that with one quick tweet, Kylie Jenner was able to wipe money off the stock value of the product simply by suggesting she wasn’t using it as often as she used to. Snap responded to criticism over their new UI by advising that users would, in time, grow to love the changes – while many users who preferred the old system of finding Stories and other features chose to take matters into their own hands by installing backdoor versions of the old build – a very risky move that still, ultimately, puts devices at risk.

With all this in mind, what’s next for the photo and video-sharing app? According to Gizmodo, referencing sources that claim to be in on changes behind the scenes that could transform the user experience in a very short time frame, the platform is looking at revolutionizing the way it delivers advertising to its users. This, apparently, may arrive in the form of a ‘commercials’ feature, whereby users may be subject to watching short, five to six second clips should they wish to engage with the Snapchat Shows feature – which is largely used by certain media platforms to offer entertainment to users. It’s thought that this new feature may appear as soon as mid-May, meaning that anyone used to the current model employed by the app will have to get accustomed to the idea of unskippable advertising in the very short term.

Snapchat's Stronghold On Teenagers Loosening
Watch: Snapchat's Stronghold On Teenagers Loosening

Unskippable ads are nothing new, admittedly – YouTube has run on this model for many years now, at least since it became immensely profitable – and Spotify continues to offer ads in order to support its free service. However, it’s too early to say quite how well these proposed alterations to Snapchat’s advertising model will go down – sources state that the firm is continuing to lose money despite being immensely successful in terms of user base and take-up – meaning that moves in this direction, from a business perspective, will hardly be surprising moving forwards. Will you stick with Snapchat?

0
shares
ShareTweetSavePostSend
 
Credit: KSWB - Published < > Embed
News video: Man Found Guilty in Murder of Friend, Posting Videos of Victim Crying During Attack on Snapchat

▶ Man Found Guilty in Murder of Friend, Posting Videos of Victim Crying During Attack on Snapchat 00:35

An Escondido man who killed his friend in a "fight to the death" and posted videos of the victim during the attack on Snapchat has been found guilty of first-degree murder.

Recent related news from verified sources

Snapchat announces a slate of original programming for Discover

Snapchat announces a slate of original programming for Discover
In an effort to find new avenues for growth, Snap today announced a slate of self-produced programming. The dozen shows, which will be part of a new program...
The Verge - TechnologyAlso reported by •betanews

You Might Like


Tweets about this


Other recent news in Internet

Binance will launch its first cryptocurrency-to-fiat trading pairs in UGANDA6 REASONS to invest in your 20s (when all you want to do is spend)
Pixel 3 vs IPHONE XS: Which camera is better?Trump tells '60 Minutes' that CLIMATE CHANGE will 'change back again'

Recent related videos from verified sources

New Cat-Friendly Selfie Filters Introduced By Snapchat [Video]New Cat-Friendly Selfie Filters Introduced By Snapchat 00:56

Business Insider reports that Snapchat has introduced new selfie filters. And these filters are designed specifically for cats. Snapchat will now detect a feline face and apply lenses to..

Credit: Wochit - Published

Snapchat Announces New Scripted Shows [Video]Snapchat Announces New Scripted Shows 00:52

on Wednesday, Snap Inc announced new scripted shows for its photo messaging app Snapchat. The show will launch this fall. The company struck partnerships with Hollywood production companies and writers..

Credit: Wochit - Published

Snapchat Using VR For Original Programming [Video]Snapchat Using VR For Original Programming 00:42

Snapchat Using VR For Original Programming

Credit: Wochit Tech - Published

Snapchat CEO Admits App Redesign Was Rushed [Video]Snapchat CEO Admits App Redesign Was Rushed 01:16

Snapchat CEO Admits App Redesign Was Rushed The app's redesign was so unpopular, its user and revenue growth took a significant blow. Snap CEO Evan Spiegel admitted in a recent memo that the rushed..

Credit: Wibbitz Studio - Published

•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.
About us  |  Contact us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter  •  FOLLOW us on Pinterest