by Graham Pierrepoint
The heat on Facebook appears to be dying down a little, albeit not a massive amount – after the fallout from the news that millions of users’ data was shared with political consultancy Cambridge Analytica without their knowledge, the social network has had to face some rather public music – with CEO Mark Zuckerberg having testified in front of Congress, and with the platform having rolled out new, stringent security and privacy measures in an attempt to try and pick up the pieces following the bad press that rolled out. While many users will stay with the network – and while the brand’s share price may well recover in the long term – 2018 will still go down as the year that Facebook came under intense scrutiny – and, as it seems that class action lawsuits are beginning to firm up against Zuckerberg’s brand, a recent blog post appears to assert that they aren’t the only service that’s using your data in such a way.
Watch: ▶ Facebook Tracking You Whether You Use It Or Not
David Baser – director of Product Management at the brand – has asserted in a public blog post that, essentially, if Facebook is coming under scrutiny, other web services should, too. He’s not completely wrong – and his words have been published in mass media this week as the brand continues in an effort to rebuild its reputation. “Twitter, Pinterest and LinkedIn all have similar Like and Share buttons to help people share things on their services (…) Google has a popular analytics service. And Amazon, Google and Twitter all offer login features,” Baser posited.
“These companies – and many others – also offer advertising services,” he continues. “In fact, most websites and apps send the same information to multiple companies each time you visit them.” Facebook has long since defended its position for collecting information from your internet browser so that it may continue to supply effective targeted advertising – and Google, too, has long been known for tracking the websites that we visit as well as our location – and even anything we share to Google Drive.
Watch: ▶ Google Knows More About You Than Facebook
You can, of course, limit advertising tracking from the apps and services that you use – while both Facebook and Google make plenty of use out of tailoring their services based on user habits elsewhere, it’s hardly surprising that, given recent news, such practices are coming under further scrutiny. Will the likes of Twitter and Amazon be on the block next? Let’s wait and see.