by Adam Yardley
Facebook begins rating the "trustworthiness" of users - grading them between 0 and 1
It’s been a real rollercoaster of a year for Facebook and for Mark Zuckerberg – let’s face it. The social network, still a leading brand and force in online interaction and article-sharing despite several heavy blows taken to its value and its public profile, has navigated scandals regarding private data misuse and sharing amid privacy concerns blowing up earlier this year. CEO Zuckerberg has also faced a backlash of his own with certain shareholders in the brand, and with many users of the platform reportedly feeling less keen to share their lives and likes, the network is fighting not only to remain relevant and popular with its users, but also against the very real threat of fake news. The fake news phenomenon may not be anything particularly new, but the platform has made an effort to try and stamp out the rise of misinformation shared through its channels.
That’s not all – as, according to reports by The Washington Post, Facebook is said to have an internal system and algorithm in place whereby they actively measure how ‘trustworthy’ its users actually are. This grading, between 0 and 1, reportedly serves to show the firm who accurately flags content for certain reasons – for harmful offensive or annoying content, for example – in an effort, it would appear, to clamp down on false or intentionally negative reports incorrectly shaping the way news and stories are delivered to the public.
▶ Facebook Begins Rating the Trustworthiness of Users
That, however, appears to be the extent to how much we actually understand about the algorithm right now. It’s not clear how the trustworthiness scale is exactly calculated – nor whom has which rating, and for why. Some outlets have also made it clear that, in a year where many people feel they have lost trust in the brand as a result of public scandals and fake news, this algorithm may not be met in the best possible taste. However, it remains clear that the brand is making efforts to boost its credibility in the face of false or misleading information and reports being used to shape public perception.
Facebook remains the king of social media despite its setbacks – but quite where the platform will travel to next is anyone’s guess. A dating platform for the network is supposedly due to arrive soon, and with tweaks being made to content delivery all the time, it’s worth keeping your finger on the pulse.