Apple’s Fitness+ takes aim at Peloton — and that’s a good thing

At its event today, Apple fired a warning shot to the booming at-home fitness content industry with the announcement of Fitness+. Effectively, this is a subscription service built for Apple devices. Users watch and follow fitness videos on their Apple screen of choice — so far, so standard. The extra juice comes from the syncing the workout with the Apple Watch the training individual is wearing. This is a strong move from Apple — especially with the cheaper SE on the market — and creators of fitness contents are within their rights to feel worried. More on that later though, let’s talk…

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