A totally necessary ‘analysis’ of Microsoft’s Xbox Live rebranding

Once in a blue moon, I’m struck by events so monumental that I’m forced to sit and hyperventilate into a paper bag until black spots appear in my vision and the pain of existence dissipates into a pinprick — something I had to do today because Microsoft rebranded ‘Xbox Live‘ to ‘Xbox network‘. Before we delve into the analysis this switch-up requires, let me pull out my powdery context bag and sprinkle it over your appalled-looking face. Xbox Live is Microsoft’s online and “digital media delivery service.” If you wanted to actually play games online, then you had to subscribe to Xbox Live Gold.…

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