“News neutrality by unbiased coverage”
One News Page
> >

Will Facebook’s News Feed Changes Harm the Brand for Good?

One News Page Staff Tuesday, 16 January 2018
Will Facebook’s News Feed Changes Harm the Brand for Good?by

Facebook is no stranger to change – it’s introduced all manner of new features and twists upon old standards over the years – and anyone looking at their wall and news feed today will hardly recognize it from only a few years prior. While the days of people clamoring for ‘Old Facebook’ appear to be more or less over, changes set to come into effect as a result of announcements this week could land the big F in a fair bit of financial stress – if reports are to be believed.

Mark Zuckerberg and Facebook announced this week that they would be effectively re-tooling the news feed so that users can now see more stories and news from their genuine connections – i.e. friends and family – ahead of brands, products, companies and services. This effectively means that many businesses who have been building up a sturdy profile on Facebook could now see their posts and reach extensively shortened – and while it may be good news for the average user who may be tired of seeing targeted ads and brand recommendations, it could spell significant headaches for those firms still looking to increase their impact in the year ahead.

Facebook Rolling Out Major Changes to News Feed
Watch: Facebook Rolling Out Major Changes to News Feed

While Facebook is looking to make itself ‘meaningful’ again, their share price says it could be heading towards a concerning dip in value - at least financially.

It’s being reported that the social network’s share value dropped by 4% following the revelation, with more stories following that Zuckerberg could lose up to $3.3 billion of his net worth as a result of such changes going ahead – not good news at all for a network that could be set to lose $23 billion in total from its value as a result of pushing business reach back. The move could mean that Facebook finds itself effectively pushed back by three months in terms of financial progress – meaning that while it may be trying to make progress at least in terms of its approach with users, it could be taking more than a few steps back if it continues to cut down brand reach via the news feed.

Mark Zuckerberg Lost $3.3 Billion From Stock Fall After Announcing A Potential Facebook Change
Watch: Mark Zuckerberg Lost $3.3 Billion From Stock Fall After Announcing A Potential Facebook Change

Whether you use Facebook to connect with friends and family or are genuinely interested in brands, products and businesses and what they do online, the news means that – regardless – more change is coming to the network in the next few months.

Share on
Share on
Post on 
Share by
Source: Wochit Tech - < > Embed
News video: Facebook News Feed Changes Become Latest Blow To Publishers, Brands

▶ Facebook News Feed Changes Become Latest Blow To Publishers, Brands 00:32

Facebook's decision to refocus its news feed to show more posts from friends and fewer posts from brands and publishers could be a seismic shift, with the potential to strike a major blow to publishers and businesses. The social network has become an important way for brands, media companies and...

Recent related news

SEC investigates why Facebook didn’t warn investors sooner on privacy lapse

The Securities and Exchange Commission (SEC) is investigating if Facebook Inc. (NASDAQ:FB) adequately warned investors that developers and other third parties...
Proactive Investors - BusinessAlso reported by •The Next Web

Facebook is bringing augmented reality ads to the News Feed

Facebook is now testing augmented reality ads in its News Feed, the company announced at an event in New York City. The new feature, which is limited to users in...
engadget - TechnologyAlso reported by •TechCrunchMailOnlineOne News Page StaffThe VergeReutersReuters IndiaSify

Facebook mulls plan to switch to Google for cloud storage

Facebook Inc. (NASDAQ:FB) is considering a move to switch its cloud storage to Google parent Alphabet Inc. (NASDAQ:GOOG, NASDAQ:GOOGL) from San Francisco-based...
Proactive Investors - Business

Facebook would make a martyr by banning Infowars

Alex Jones’ Infowars is a fake news-peddler. But Facebook deleting its Page could ignite a fire that consumes the network. Still, some critics are asking why...
TechCrunch - TechnologyAlso reported by •Sify

You Might Like

Tweets about this


Reza Koranki @Facebook announced today that it is now testing a #KeywordSnooze button, which will allow users to hide TV spoiler… 32 minutes ago


Olivia Gurule RT @PositiveThink22: "Like" my Facebook Page and all inspirational posts will start to pop up on your news feed =>… 3 hours ago


🌈 matt dc Wow, very interesting development from Facebook. This will help keep some of us SANE but perhaps BIASED over hot to… 4 hours ago


Sam Jenkinson Will this continued news about Facebook leaking data on its users lead to to a decline in users and its eventual de… 4 hours ago


Ernst Nordholt Facebook's Keyword Snooze will help you avoid spoilers in News Feed - #GoogleAlerts 4 hours ago


Kathy GreenlerSexton I have said it once and I will say it again, don't build your dream home on someone else's property. I personally l… 4 hours ago


VIRGIN Radio Calgary Sick of spoilers showing up on your newsfeed? Check out how Facebook is going to let you filter that out!… 4 hours ago


Jon Burg Facebook Keyword Snooze is the politics, sports and pop culture filter we have been praying for. Snooze any topic… 5 hours ago

Other recent news in Internet

Review: This dirt-cheap bluetooth SPEAKER is loud enough to get you evictedBREAKING the Fraud Chain
BRITISH AIRWAYS says Heathrow flights hit by computer problemsMARK ZUCKERBERG doesn't think Holocaust deniers should be removed from Facebook

Recent related videos

Neighbor tries to spur leash law changes [Video]Neighbor tries to spur leash law changes

Neighbor tries to spur leash law changes

WKBW Buffalo -

Trump's Trade War Lands at Farnborough Air Show [Video]Trump's Trade War Lands at Farnborough Air Show

Jul.18 -- Concerns of a trade war are casting a shadow on the Farnborough Airshow. Major aircraft makers usually shout new deals from the rooftop, but it's all pretty quiet this year. Bloomberg's..

Bloomberg Global Business -

How KCI aircraft rescue, firefighters prepare [Video]How KCI aircraft rescue, firefighters prepare

After two emergency landings at KCI this week, the aircraft rescue and firefighting crews took 41 Action News on its training grounds to share how they prepare.

41 Action News -

Barbershop talk: Discussion of crime, race, more — Part 2 [Video]Barbershop talk: Discussion of crime, race, more — Part 2

41 Action News gathered more than a dozen men who are active in the community for a discussion about issues in KC: race, education, economic mobility, crime and how they're all tied together.

41 Action News -

•More original news reports from One News Page
Environmentally friendly: One News Page is hosted on servers powered solely by renewable energy
© 2018 One News Page Ltd. All Rights Reserved.  |  About us  |  Disclaimer  |  Press Room  |  Terms & Conditions  |  Content Accreditation
 RSS  |  News for my Website  |  Free news search widget  |  Help  |  Contact us  |  DMCA / Content Removal  |  Privacy & Data Protection Policy
How are we doing? Send us your feedback  |   LIKE us on Facebook   FOLLOW us on Twitter   FIND us on Google+