by 👨💻 Adam Yardley
Nostalgia is a funny old thing. Over the past few years, it has become more and more trendy to go back to the tech and fashions we used to love and to repurpose them to modern ends. And why not? Though this can get a little extreme at times, many people – ‘hipsters’ or not – genuinely enjoy using old standards in modern day settings. In recent years, Polaroid leapt into the retro game by producing a whole new instant camera, along the same lines as those which made them household names for decades – and it seems that another once-popular photography brand is looking back to the past in order to engage with the future.
Kodak – who disappeared from public consciousness as a result of the rise in camera phone photography and the continued innovation in professional digital camera standards – filed for Chapter 11 bankruptcy six years ago, and since then, the now fledgling firm have reportedly been working on various different options for a bounce back of sorts. They even created their own cryptocurrency at one stage – which helped with the brand’s share price but may not have helped with much else. Rumors of the brand entering the smartphone came never really came to fruition, either.
Regardless, the firm now appears to be making a sound decision by jumping into the retro market, bringing back its wildly popular camera film for true photo geeks who prefer the old school clicks and shutters. Many people using cameras nowadays won’t even remember having to develop their photos at all – just about everyone has access to a camera these days and it’s largely as a result of smartphone and tablet integration.
▶ Camera Film Thriving Over Digital? - Kodak's Chapter 11 (FT Life)
35mm film is on the way, while 16mm and Super 8, or 8mm, will arrive later in the year. This means that those of us out there craving the photography standards of old can now take advantage again of traditional, physical photos – though you’ll need to develop them, meaning there’s going to be some time to wait. While some may find the idea of going backwards with technology to be counter-productive, there is something of a charm to heading back to old standards – and clearly, Kodak seem to hope there’s enough of a market out there for all of this to be a worthwhile and fruitful endeavor. Are you excited to be able to use old school cameras again?