by 👩💻 Alice Monroe
That old adage about too much cheese before bedtime giving you bad dreams may actually hold weight – though it’s not just cheese which can impact upon your ability to sleep! With Halloween just around the corner, innovators at Burger King have announced that they’ve come up with a unique new sandwich which is – apparently – designed to offer you a trick and a treat. Bizarrely, it’s a burger which has been concocted to give the eater nightmares – something which will no doubt appeal to the more masochistic of fast food enthusiasts as the end of October approaches.
The Nightmare King is a burger with more than just one gimmick. It’s not only served in a curiously lurid green bun, but marketing claims that intensive research has helped the chain to develop a patty, toppings and bun which will offer the diner a nightmare or two the evening of digestion. But how can this be so? Burger King have reportedly worked with specialists at Florida Sleep and Neuro Diagnostic Services to develop the fiendish feast.
▶ Burger King Debuting Halloween Burger That Could Give You Nightmares
Dr Jose Gabriel Medina, a sleep disorder specialist, claims that the Nightmare King appeared to increase the likelihood of nightmares in eaters by up to 350%. “According to previous studies, 4% of the population experiences nightmares in any given night,” he states. “But, after eating the Nightmare King, the data obtained from the study indicated that the incidence of nightmares increased by 3.5 times.”
It’s a bit of a bizarre campaign, to say the least – but there’s every chance it will pull in plenty of punters who simply fancy taking their chances on the peculiar patty. It’s thought that this particular concoction is so dastardly to dreamers thanks to its heady balance of protein and cheese – though some media outlets and burger enthusiasts are suggesting that any one of a plethora of fast food sandwiches could offer up the same effect upon our sleeping dreams. Who’s to say?
The burger is a double threat of fried chicken, beef and bacon, and it’s available to try now over the Halloween period. Is it just a gimmick? Or will this latest creation from the King’s laboratory come alive and rouse some serious nightmares for those who dare to consume it? If nothing else, it’s a clever marketing scheme – whether or not you subscribe to the science behind it!