IP Australia and NRL partner in a blockchain trial to fight counterfeits

IP Australia has joined hands with Australia’s National Rugby League (NRL) to run a pilot study on a new blockchain-based app that aims to combat counterfeiting. A report unveiled this news on August 10, noting that the trial will see IP Australia mark two of NRL’s official merchandise stores, NRL Shop and Savvy Supporter with a trust badge. Reportedly, this trust badge would serve as visual proof that IP Australia has verified the website and that it is authentic. On top of this, the badge offers a link to a registered trademark. Commenting on this initiative, Karen Andrews, Australia’s Minister