New study: Bitcoin adopters attract new customers, boost average order value

A new study by leading research firm Forrester Consulting found that retailers that accept Bitcoin as a payment method attracted new customers and significantly boosted sales. Those results for Bitcoin adopters were part of a big overall gain in ROI caused by Bitcoin adoption. The study, commissioned by Bitcoin payment service provider BitPay, showed that Bitcoin adopters stood to benefit in multiple ways when adopting the increasingly popular cryptocurrency for payments. Multiple benefits of Bitcoin adoption According to the study, Bitcoin adopters saw the following benefits: New customer sales rose by 40%. According to Forrester, “Many customers who pay with