TIP Initiative Reports Progress in Accelerating Electronic Transaction Workflows for Local Television Advertising
Monday, 9 April 2018 () NEW YORK--(BUSINESS WIRE)--#Advertising--TIP Initiative releases updated framework for electronic local TV advertising transactions ahead of NAB Show, with support from major media agencies.
Content amalgamation and proliferation seem to be the watchwords at Sinclair and its nearly 200 local television stations. As it prepares to become the first broadcast company in the addressable space,.. Source: BeetTV - Affiliate -
There’s a new initiative to stop a hidden hazard. Consumer Reports is calling for a mandatory safety standard when it comes to furniture that could fall over onto small children. CBS2's Jessica.. Source: CBS 2 New York -
For advertisers, the US local cable TV market has historically been bought using broad geographies, demographics and programming day-parts to try reaching the right audiences. But Comcast's ad sales.. Source: BeetTV - Affiliate -
SAN FRANCISCO - Investing in quality seems to be paying off huge for OpenX, the world’s largest independent advertising exchange. It just capped its 10th straight year of revenue growth, fourth.. Source: BeetTV - Affiliate -
Declaring that “less is more” when it comes to the television viewing experience, NBCUniversal says it’s cutting advertising clutter by 20% in original, primetime programming and 10% across the.. Source: BeetTV - Affiliate -